Thruline Marketing

  • Digital Media Buyer Intern

    Job Location US-KS-Lenexa
    Job ID
    2018-2423
    Category
    Digital/Interactive
  • Overview

    Are you passionate about Digital Marketing?  Are you obsessed with data and strive to be a lifelong learner? If yes, then you may be ready for this opportunity!

     

    At Thruline Marketing Inc., digital media is not what we do, it’s who we are. As the Digital Media Buyer Intern you will have the opportunity to work alongside experts in education and digital marketing in equal measure, and who are passionate about world-class results. This is a team made up of visionaries, over-achievers, data nerds, and lifelong learners. If you are ready to eat, sleep, and breathe education alongside the best digital marketers this side of the Mississippi, come join us!

    Responsibilities

    • Assist with the development and execution of digital marketing strategies to drive traffic and conversions on client web properties.
    • See how we optimize performance through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns
    • Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness
    • Be a part of testing the performance of ad creative, landing page design, beta opportunities, and other campaign elements to improve results
    • Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
    • Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings.
    • Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other.

    Qualifications

    Qualifications:

    • Pursuing a degree in Marketing, Business, Digital Media, or related field.
    • Experience working with Microsoft Excel; specifically Pivot Tables, vlookups, etc.
    • Knowledge of other Microsoft Office Applications (Word, Powerpoint, Outlook).

     

    Learning Opportunities:

    • Google Adwords and Google Analytics.
    • Gain experience with 3rd party management tools. (Marin, DoubleClick Search, and Kenshoo).

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